Real estate lead companies – Fundamentals Explained

Posted by on May 15, 2018 in Business | Comments Off on Real estate lead companies – Fundamentals Explained

Real estate leads are sales leads identified by a Realtor®, broker or other industry professionals for the purpose of buying, selling, or investing in residential or commercial property. Most agents find there leads from two sources:

The People They Have Met
The People That They Have Not Met Yet
At the heart of generating real estate leads is allied resources. These are people who are in the position to help each other reach their goals. If this is true, then your goal should be to move everyone you know, and will know, to a database called allied resources, often referred to as sphere. Once they labeled as such, then you can consistently market to them through both traditional and online methods (i.e. direct mail, newsletters, phone, lunch, emails, videos, social media, blogging, etc.).read this post here:real estate lead generation.

We prefer the online method because that is where buyers and sellers are looking. Consequently, they are looking at homes online before they ever talk to a Realtor®. And, if you are not in front of them there, then where are you?

Real Estate Leads Online
There are many well-qualified prospects using the Internet to buy or sell their home. Here is an interesting statistic from 2010 NAR Profile of Home Buyers and Sellers, Chicago: National Association of Realtors 2010: “95% of individuals between 18-44 use the internet as an information source when searching for their home.” In July 2011, here is what Banking.com compiled about social media usage:

38,000,000 people in the US, ages 13-80, said their purchasing decisions are influenced by social media. (Source: Knowledge Networks)

1,000,000 people view customer service-related tweets every week. (Source: Twitter)

152.1 million people in the US will use Facebook. (Source: eMarketer)

59% of Internet users use at least one social networking service, compared to 34% who did in 2008. (Source: Pew Internet)

176,000,000 US Internet users watched online video content in May 2011, an average of 15.9 hours per viewer. (Source: comScore)

81 minutes was the average daily use of mobile apps in June 2011, compared to 74 minutes for the web. (Source: Social Times)

12% of US adults had an e-book reader as of May 2011, up from 6% in November 2010. (Sources: Pew Internet)
As you can see, there is a lot of activity online. The point is that people are using the Internet more often and usage is increasing everyday. So again, where are you generating real estate leads? Prospects are critical to your business, regardless of the industry. Without them, you have no business. And no business means no sales. If you are not using social media or blogging, then you are losing potential clients.

Have A Plan
Design an action-oriented plan that helps you consistently build an online social network through blogging and social media while incorporating traditional offline tasks. Meaning, when you do start getting contacts from your online efforts, then you still need call, write thank you letters, drop-by’s, etc. By doing this, you will be well on your way to a successful career in real estate. Having a good plan in place will help bring those contacts that you have not met, from your social network, into your allied resources.